Google Ad Campaign
At the start of the COVID 19 pandemic, the world of higher education was rushing to strategize for success across the board. As we settled into summer semester in 2020, the Graduate School at Montana State came to my team for digital recruitment solutions for their most at-need graduate programs before the beginning of Fall 2020. These offerings ranged from online certificates to awareness campaigns as the School prepared for recruitment throughout the fall and into Spring 2021.
The resulting campaigns, which highlighted offerings as diverse as a Master’s of Public Administration to studies in Optics and Photonics, netted a boost in paid search traffic by 139% — and culminating in 400 additional applications for the department as of April 2021.
Copywriting, Google Ads Production + Optimization, Persona Research, Tone of Voice
Samples of ad copy include:
Featured photograph by Caitlin P at Unsplash.