Paid Media

ProjectGoogle Ad Campaign OverviewAt the start of the COVID 19 pandemic, the world of higher education was rushing to strategize for success across the board. As we settled into summer semester in 2020, the Graduate School at Montana State came to my team for digital recruitment solutions for their most at-need graduate programs before the …

ProjectGoogle Ad Campaign OverviewWith a surprise windfall and a mandate from the University set in early April 2021, our team was tasked with an omni-channel marketing campaign to target multiple streams into the undergraduate recruitment funnel. In addition to our existing audiences, I folded in two additional target groups for our end of fiscal year …