Montana State University: Academic Search
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Montana State University: Graduate School Campaign
ProjectGoogle Ad Campaign OverviewAt the start of the COVID 19 pandemic, the world of higher education was rushing to strategize for success across the board. As we settled into summer semester in 2020, the Graduate School at Montana State came to my team for digital recruitment solutions for their most at-need graduate programs before the …
Montana State University: FY2021 Campaign
ProjectGoogle Ad Campaign OverviewWith a surprise windfall and a mandate from the University set in early April 2021, our team was tasked with an omni-channel marketing campaign to target multiple streams into the undergraduate recruitment funnel. In addition to our existing audiences, I folded in two additional target groups for our end of fiscal year …
Schedulicity: Help Center Copy
ProjectCopywriting OverviewSchedulicity is a SaaS-based technology company with multiple products designed to help booking-based small businesses manage their schedules and process payment for their services. Known for their award-winning customer experience, Schedulicity prides itself on a unique, friendly, and upbeat tone that permeates from the product itself to the cheerful chat messages traded between CX …
MCAD: Press Releases & Social Campaigns
ProjectCopywriting, Social Media Content Design, & Graphic Design OverviewThe Minneapolis College of Art and Design is a private, four-year and postgraduate arts and design university located in the Twin Cities. As part of my committee work as a graduate student at the College, I acted as a copywriter and PR lead for a number of …